Ananse.com Report: Digital Innovation Boosts African Fashion

"The goal of this research was to comprehend and describe the African fashion industry and the characteristics of an African fashion entrepreneur in order to assist public, commercial, and development sector actors in developing strategies that will allow small and micro fashion businesses in Africa to scale.  

Ananse.com creator Sam Mensah, a Ghanaian fashion entrepreneur, and former Silicon Valley executive, urged stakeholders to capitalize on the enormous potential of digital innovation and invest in the infrastructure and laws required to support the success of fashion creatives on the continent.

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