In the glamorous world of modeling, there are hidden challenges that aspiring models face, particularly in Kenya. One of the most pervasive issues is colorism, which has a significant impact on the opportunities available to models based on their skin tone.
This article explores the experiences of Ingred Awuor, a model coach, who bravely opens up about the discriminatory practices within the industry and advocates for change.
Colorism: The Dark Side of Modeling
Discrimination Based on Skin Tone
Ingred Awuor, an experienced model coach, reveals that in Kenya, there exists a harmful belief that favors light-skinned models for commercial work. This practice not only perpetuates colorism but also deprives talented dark-skinned models of deserving roles.
The discriminatory mindset has resulted in a lack of job opportunities for models who do not fit conventional beauty standards.
Impact on Dreams and Self-esteem
The consequences of colorism are far-reaching. Many models, faced with rejection solely because of their skin tone, have experienced shattered dreams and diminished self-esteem.
This not only affects their professional aspirations but also takes a toll on their mental well-being. The emotional impact of colorism is profound and can deter talented individuals from pursuing a career in modeling.
Advocating for Inclusion: Breaking Barriers
Despite the challenges faced, Ingred Awuor stands as a beacon of hope for positive change in the industry. She adamantly advocates for inclusion and emphasizes that all types of models should be given equal opportunities to shine.
From dark-skinned to light-skinned, short to tall, Ingred firmly believes that every individual deserves a chance to showcase their talent and pursue their passion for modeling.
Empowering Through Passion: Nurturing Talent
Creating an All-inclusive Platform
Ingred Awuor's passion lies in supporting young people and providing them with a platform to grow. Through fashion show production, she ensures that all models, regardless of their physical attributes, have an opportunity to showcase their talent.
Ingred's shows are a testament to diversity, with models of various backgrounds gracing the runway.
Inspiring the Youth
Ingred Awuor's dedication to empowering models extends beyond the runway. She takes on the role of a mentor, providing counsel and guidance to young talents when needed.
This nurturing approach not only hones their modeling skills but also instills confidence and self-belief in aspiring models.
A Vision for the Future: Giving Back
Looking ahead, Ingred Awuor's vision involves launching a charity foundation to support women in urban slums and villages. The foundation aims to uplift women and provide them with opportunities to grow in various fields, including modeling.
This commitment to giving back to the community reflects Ingred's genuine concern for uplifting others and fostering a positive change in society.
Conclusion
The experiences shared by Ingred Awuor, the model coach, shed light on the deep-rooted challenges faced by models in Kenya due to colorism.
Despite the hurdles, her unwavering passion for inclusion and empowerment serves as an inspiration for the entire industry.
By nurturing talent and advocating for equal opportunities, Ingred is paving the way for a brighter and more diverse future for modeling in Kenya.
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