Kenya's Fashion Brand, Vivo Launches its Stores in Atlanta

Vivo Fashion Group announced the inauguration of its 27th store in the vibrant city of Atlanta, USA marking a significant milestone in the brand's journey. The grand opening event was graced by the esteemed presence of His Excellency, The President of Kenya, H.E. William Ruto, and the distinguished First Lady, H.E. Rachel Ruto, alongside other dignitaries.

The choice of Atlantic Station for Vivo's newest store was deliberate, as it caters to a diverse and fashion-forward clientele, aligning with Vivo's values of innovation, style, and quality. This strategic move signifies Vivo's commitment to reaching global markets and establishing a presence beyond the African continent.

This move makes Vivo Fashion the first Kenyan fashion brand to set foot on American soil. Vivo is not only opening a store but also paving the way for other African brands to follow suit. This groundbreaking venture represents a historic moment for both Vivo and the Kenyan fashion industry, showcasing the richness and creativity of #MadeInAfrica fashion at an international level.

Founded 13 years ago by Wandia Gichuru, Vivo Fashion Group has grown to become one of East Africa's largest fashion brands. The company designs and manufactures all its products in Kenya and operates 25 outlets throughout the region, employing more than 380 individuals. President Ruto also commended the company's successful inclusion in the Nairobi Securities Exchange Ibuka Programme, which facilitates access to capital markets for business growth.

Wandia Gichuru, CEO, Vivo Fashion Group

Vivo's dedication to sustainability and economic growth is exemplified through its alignment with the United Nations' Sustainable Development Goals. By prioritizing inclusive and sustainable economic growth, employment, and gender equality, Vivo is actively contributing to fostering entrepreneurship and creating job opportunities within the fashion industry, both locally and globally.

In line with its ethos of unity and collective progress, Vivo has partnered a variety of African brands in its store, fostering a sense of community and collaboration within the industry. By partnering with brands such as @safari_by_vivo, @zoya_byvivo, @ytherabeautyke, @shopsoko, @ikwetta, @anjiru.anjiru, and @shopthisisessential, Vivo is amplifying the voices and talents of African designers on a global stage.

To ensure accessibility for customers beyond physical store visits, Vivo offers a diverse range of products on its US ecommerce platform. This not only caters to a wider audience but also allows for seamless shopping experiences and convenient delivery options, enabling customers across the country to indulge in Vivo's unique fashion offerings.

With a keen eye on inclusivity and diversity, Vivo's collections feature a fusion of #MadeInAfrica aesthetics with modern styles, celebrating vibrant colors, prints, and seasonal trends. This harmonious blend reflects Vivo's commitment to offering something for every fashion enthusiast, embracing uniqueness and individuality in every design.

As Vivo embarks on this new chapter in the dynamic city of Atlanta, the brand looks forward to making even greater strides in the global fashion landscape, inspiring creativity, and celebrating the essence of African fashion heritage worldwide.

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