When you think about AI and fashion, the first thing that probably comes to mind is robots in high heels or digital models with zero pores. Cute. But Morocco just flipped the script and gave us something way cooler — and way more human.
On June 20, Casablanca wasn’t just serving tagine and rooftop views. The Hyatt Regency Hotel turned into a runway of dreams for the 36th edition of Révélations — the annual fashion show by College LaSalle Morocco.
And honey, this year? They added a spicy twist.
“Made in Morocco” — With a Digital Brain
This year’s theme was “Made in Morocco.”
Think traditions. But make them futuristic.
What blew everyone away wasn’t just the jaw-dropping outfits. It was the AI host that opened the show.
Yep, a fashion event led by artificial intelligence. No nerves. No cue cards. Just smooth digital delivery. Kind of like if Alexa had a Vogue internship.
As someone who writes and breathes fashion, I got chills. Not from the AC. From the way tech and tradition danced together like old friends.
Real Fashion. Real Culture. Powered by Smart Tech.
This wasn’t your typical copy-paste runway show.
The collections told stories — deep, personal ones.
There were gowns inspired by tbourida, Morocco’s legendary equestrian art. There were looks that blended Moroccan style with Western cowboy vibes (yes, really — and it slapped).
You could literally feel the emotion sewn into every stitch.
And the whole vibe? It screamed “We’re rooted, but we’re ready.”
AI didn’t replace the designers. It amplified their vision. It gave the night structure. Flow. That subtle wow factor we crave in fashion but rarely get from tech.
So... What Does This Mean for the Rest of Us?
You don’t need to be at a fashion show in Casablanca to get the message.
Made in Morocco, Made to Last
Let’s talk style.
Forget fast fashion. The designers said it loud and clear — handmade is the new luxury.
From flowing silks to structured capes, every look celebrated Moroccan craftsmanship. Real thread. Real talent. Real stories. The kind of stuff that never goes out of style.
And mixed with a little tech sparkle? Chef’s kiss.
AI in fashion isn’t the future — it’s the now.
Think of smart fabric that adjusts to your body. Digital stylists that know your vibe better than your best friend. Fashion powered by data — but still made with heart.
This is fashion 2.0. And if Morocco can lead the way with student designers and AI hosts, imagine what’s coming next.
Fashion is changing and Artificial Intelligence is helping. If you're into AI, sustainability, bold culture, and killer design, keep your eyes on Morocco. They’re not just making clothes. They’re making statements.
They’re proving that art and innovation don’t have to clash. They can flirt. They can marry. And they can strut the runway together like a power couple.
And if the Révélations 2025 show is anything to go by, we’re in for one hell of a glow-up. So next time someone says AI is “killing creativity,” send them a pic of that Casablanca runway.
And then say, “Not here, darling. Not in Morocco.”
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