Is Daydream's AI platform the solution to the challenges of fashion discovery?

Let’s face it. Finding that perfect red dress online feels like a scavenger hunt with no map. Filters? Outdated. Search bars? Useless. Fashion discovery has been broken for years.

But buckle up — Agentic AI is about to shake things up. And Daydream is the name every fashion insider is whispering.

What the Heck Is Agentic AI?

First things first, Agentic AI isn’t your typical chatbot. Forget clunky, robotic responses. This next-level tech thinks for itself.

Unlike your average AI assistant, Agentic AI can set goals, make decisions, and handle tasks — all on its own. Think of it like a digital personal shopper that never sleeps.

It’s the new darling of fashion powerhouses. At Cannes Lions, every exec was buzzing. LVMH is cooking up AI agents with Google. Diane von Furstenberg’s team? Exploring how to use them too.

Meet Daydream — The AI Shopping Platform That Actually Gets You

Daydream isn’t the only player stepping into the AI shopping arena. Big tech giants are watching — and moving fast.

OpenAI’s ChatGPT? Already testing product purchases directly in chat. Google? Just dropped ‘AI Mode’ on their shopping tab, making searches more conversational. Even startups like Alta are raising millions to build discovery platforms that actually understand shoppers.

But here’s the tea: None of them speak fluent fashion the way Daydream does.

Daydream is a brand-new fashion discovery platform designed by Julie Bornstein — a retail queen with stints at Nordstrom, Sephora, and Pinterest.

Her mission? Fix online fashion search once and for all.

Bornstein’s team isn’t just tech geeks — they’re fashion pros. They’ve lived the retail grind, obsessed over what makes shoppers click “buy”, and they know that a generic search engine won’t cut it for fashion lovers.

From left to right, Daydream's Chief Technology Officer Maria Belousova, Founder and Chief Executive Officer Julie Bornstein, and Chief Brands Officer Lisa Yamner Green.
Photo: Courtesy of Daydream

Daydream’s golden rule? Say more.

Looking for a red dress? The AI will ask: Is it for brunch or boardroom? Wedding season or winter gala? Low-cut or high neck? You spill the details — it delivers the look.

The AI-Powered “Say More” Experience

Bornstein knows the struggle. Her previous startup, The Yes, flirted with AI fashion discovery — but tech wasn’t ready. Fast-forward to now? Game. Changed.

With $50 million in funding and 8,500 brands in its arsenal — from Net-a-Porter to Alo Yoga — Daydream is live at Daydream.ing. An app drops this summer.

Here’s how it works:

Daydream's digital platform showcases an AI chat feature along with a product feed. An application is set to be released later this summer.
Images: Provided by Daydream

• Build your style passport (brands you love, sizes you wear, your vibe)
• Chat with Daydream’s AI like you would with your bestie
• Get personalized product picks in seconds.

Sound familiar? It’s ChatGPT-meets-Tumblr-meets your dream closet.

From Browsing to Buying — AI Handles the Hard Part

Forget endless scrolling. Tell Daydream what you want — “Silk blouse, date-night energy” — and boom, options roll in.

See something close but not quite? Tell the AI, “Love this, but make it in wool.” Done.

Snap a pic of that influencer outfit you love? Daydream will hunt it down or find a dupe.

Checkout happens on the retailer’s site. No annoying ads. Daydream only earns when you buy. That means no shady algorithms pushing overpriced junk.

Why Fashion Brands Are Betting on AI

The old way? Brands paid top dollar to rank on Google or Meta. Consumers? Lost trust. The algorithms? Total chaos.

Daydream flips the script.

Holly Soroca of Dôen puts it best: “Scrolling endless options without curation? Exhausting.” She sees Daydream’s chat-powered search as the future. High intent, high personalization, zero headache.

AI That Learns Your Style — And Gets Smarter Over Time

Daydream isn’t static. The team is testing new algorithms to sharpen recommendations. More data means better results.

Early feedback matters. If the AI misses the mark? Users bounce. Bornstein’s team knows they need to nail that first experience.

That’s why they’re partnering with stylists to curate collections and spark inspiration.

The Bold Prediction? AI Is Fashion’s New Secret Weapon

Julie Bornstein says it loud and clear — fashion search has been broken for years. But AI, especially Agentic AI, is rewriting the rules.

Personalized, chat-driven shopping is here. The frustrating search bars? Out. Emotional, intuitive, discovery-driven AI? In.

Final Thought: Fashion’s Digital Future Is Personal

Finding the right look shouldn’t feel impossible. Daydream and Agentic AI promise to make shopping online feel as easy — and fun — as flipping through your favorite glossy magazine.

Fashion doesn’t wait — and neither does AI. The question isn’t if Agentic AI will take over your closet — it’s when.

The next time you’re searching for that dream outfit, remember: Say more — and let AI do the heavy lifting.

Fashion’s future? It’s looking smarter, sharper, and way more stylish.