Renault CEO Luca de Meo Reportedly Heading to Gucci’s Parent Company Kering

Luca de Meo will take over Kering, the French luxury group that owns Gucci, Yves Saint Laurent, Balenciaga and other premium brands.

Fashion fam, here's the hot tea straight from Paris.

Luca de Meo, the man who helped clean up the Renault mess post-Ghosn scandal, is reportedly trading cars for couture — and taking over Kering, the luxury giant behind Gucci, Balenciaga, YSL, and more.

Yup. That Kering.

While nothing’s been officially confirmed, Le Figaro says de Meo will step into the CEO role soon, as Francois-Henri Pinault plans to stay on as chairman.

So what’s the vibe?

Well, Kering shares jumped over 6% after the news broke. Clearly, investors are into it.
Meanwhile, Renault shares dropped 6.7% — probably because no one saw this switch coming.

Let’s be real, though. Gucci hasn’t been slaying like it used to.
Sales have been… meh.
The buzz? Even less.

So bringing in someone like de Meo — who’s known for killer branding moves and strong leadership — might be just what Kering needs to bring back that Gucci heat. 🔥

He helped Renault pivot to electric cars and level up its image.
Now he’s walking into the high-stakes world of luxury fashion, where it’s not just about the product, it’s about the story — the culture — the power of the brand.

Will he revive Gucci’s magic?
Or will the runway stay cold?

We’ll be watching. 👀