Diddy’s twin daughters unveil their fashion label, 12TWINTY1

Jessie and D’Lila Combs, the 18-year-old twin daughters of Sean “Diddy” Combs, are making their entrance into the fashion world with their new label, 12TWINTY1. This venture, named after their birthday on December 21, embodies their twin connection and commitment to fostering confidence and inclusivity. 

The sisters express that the brand symbolizes leadership, love, and self-expression. “@12twinty1 was created with intention—developed from who we are, not merely what we wear,” they shared in a collaborative announcement on Instagram.

Launching right after their high school graduation and amid their father's legal battles, this initiative signifies their quest for independence. Having spent their lives on red carpets and fashion runways, the twins are now focused on designing clothing for all. While specific product details remain under wraps, the excitement surrounding the brand is palpable. 

12TWINTY1 isn’t just clothing—it’s a mindset. With nearly 800,000 followers and a clear vision, Jessie and D’Lila are positioning themselves as emerging Gen Z entrepreneurs. 

They say: “It’s about identity, confidence, and being seen.” That echoes big beyond its fabric  
No logo flex—just vibe flex.

However, not all buzz is positive. A small designer has claimed the twins “ripped off” her number-based brand name and logo. That said, copycat claims come with the territory when visibility hits viral status. Regardless of whether 12TWINTY1 becomes a major brand or a stepping stone, the Combs twins are poised to create a lasting legacy.