Highlights from the Kenya-China Collaboration at the East Africa Fashion Life Show

The East Africa Kenya Fashion Life Show was a recent event held from July 10th to 13th, 2024 at the Sarit Expo Centre in Nairobi. 

This event aimed to connect local fashion and lifestyle entrepreneurs with a global audience. It featured exhibitors from Kenya and China, showcasing fashion, textiles, and other lifestyle products. 

The East Africa Kenya Fashion Life Show is a significant event that brings together local and international fashion and lifestyle entrepreneurs. Let me share some interesting details about it:

Event Details

The Afripeak Expo in Kenya organized a four-day expo at Sarit Centre from July 10 to 13, 2024. This event aimed to connect local fashion and lifestyle entrepreneurs to global standards. 

The event featured a diverse range of exhibitors, with 40 local Kenyan and 20 Chinese exhibitors showcasing their products. 

It featured a diverse range of products and suppliers. From elegant Chinese fabric and designer wear to household items, gifts, textiles, apparel, printing and packaging, consumer electronics, lighting, children's toys, and personal care, the expo offered a wide array of products catering to various tastes and preferences.

Kenya-China Collaboration

Kenya and China are actively seeking to strengthen their relations through the fashion and lifestyle industry. China's extensive manufacturing capabilities and technological advancements in the fashion sector position it as a global leader in textile production and garment manufacturing. 

On the other hand, Kenya's rich cultural heritage and emerging creative industry offer unique and diverse fashion expressions gaining international recognition. The synergy between China's manufacturing prowess and Kenya's creative ingenuity can lead to the production of high-quality, culturally rich fashion items that appeal to global consumers. 

Market Growth

A 2023 report estimates that the Kenyan fashion industry is predicted to reach $153.7 million by 2024, accounting for 19.2% of total e-commerce. The industry is expected to grow at a compound annual growth rate of 10.1% over the next four years, resulting in a projected market volume of $225.9 million by 2028. 

Events like the East Africa Kenya Fashion Life Show play a crucial role in promoting the growth and development of the fashion industry in Kenya and beyond. 

By bringing together local and international fashion and lifestyle entrepreneurs, these events create opportunities for collaboration, innovation, and cultural exchange.